Krispy Kreme is turning up the heat on the pumpkin spice wars, rolling out fall doughnuts as well as an offer that could burn competitors like Starbucks and Dunkin’.
Starting Tuesday, Krispy Kreme is serving up the returning “Pumpkin Spice Original Glazed” doughnut and a new “Pumpkin Spice Original Filled” doughnut through Sept. 8.
But the North Carolina-based doughnut empire is also hoping to take a bigger bite out of the competition with a tempting offer for customers. Krispy Kreme says it will give customers a free doughnut if they trade in “disappointing” pumpkin spice products purchased elsewhere. And it’s not just coffee and doughnuts. Whether it’s pumpkin spice hummus or dog food, Krispy Kreme is only offering the deal for one week.
(Via Fox Business)